For most, new can often feel like a threat. So, we look for patterns that help us feel safe and in control.
- Does it feel familiar? - “I get it, it’s like Airbnb but for dogs.”
- Can I trust this sort of thing? - “People like me use this.”
- Now that I know what I know, am I the type of person who walks away from or embraces this sort of thing? - “What would the others say?”
Patterns help us decide. They are our compass.
How are you using them to drive the change you seek?