Heart above tricks

Care a little more.

Lead with kindness.

Show people that you’re listening.

Make better things.

Tell a story we’re ready to embrace.

Do work you’re proud of.

Growth hacks, brand hype, spam, manipulation, cutting corners. We don’t need more tricks.

Heart is what we're rooting for. Heart is what we trust. Heart is what we value.

A little more heart is all we really want.

Action:

Who are your favorite brands and voices?

How are they doing the HEART part well?

What can we learn from them?