The alternative to being a commodity

What’s your promise?

How will you help me go from here to there?

What edge of the market are you willing to own for me?

How will you know that’s the edge I’m eager and ready to embrace?

The alternative to being a commodity, is to give a people a reason to care. To deliver on a promise. To tell a story worth remarking about.

How will you make me care?

This post was inspired by a recent article written by Greg Isenberg, CEO of Late Checkout. He talks about why we need more pineapple pizza ideas. And how the best way to be better is to be different. Worth the read.

The #1 reason why products fail is they lack traction. They don’t strike a chord with anyone. They make no lasting impression.

~ Greg Isenberg, CEO of Late Checkout