What we’re actually taking in and putting out

We buy the story, not the thing.

We trust the story, not the organization.

We follow the story, not the person.

And the same goes for what we put out.

We sell stories, not things.

We share stories, not ideas.

We create stories, not products.

We build stories, not organizations.

What’s your story?

Shout out: Bernadette Jiwa for her generous work. Every time I come across her stories, I see a little more of what's possible.